Autumn 2021
Design Media 1
Shadrick Addy
In this project, I used time and motion to express/communicate action using a singular typeface. One of the main goals of the project was to get acclimated with animation in AfterEffects. Additionally, we used the concept of "play" as a method of experimentation with the relationship between type and motion. I chose the word "balance" and used Futura for this assignment due to its geometric structure.
Process
The assignment started with us researching verbs that started with our initials, mine being G and B. I picked my 5 favorite verbs and created individual keyframes of potential concepts for the verbs.
I decided on the verb balance. I sketched full iterations of three potential animations and then refined the concepts in Illustrator. After conversing with my professor and classmates, I decided on a concept and began animating in Adobe AfterEffects.
